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☆ Meet 23 rising stars in public relations at top brands like McDonald's and OpenAI and agencies like Golin
▼ + stars: | 2024-02-14 | by ( Michael Kaminer | ) www.businessinsider.com time to read: 1 min

PR pros are asked to do more than ever before as economic belt-tightening continues. Business Insider identified PR's rising stars who can guide clients through a crisis or grab national attention. They include pros from Nextdoor, The Levinson Group, and other brands and agencies. Business Insider has identified 23 rising stars in the PR industry who are meeting the challenge. This story is available exclusively to Business Insider subscribers.

Organizations: Levinson, Business

☆ 18 top public-relations experts CEOs scramble to hire in a crisis
▼ + stars: | 2023-09-25 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +1 min

When companies, execs, and celebrities face crises, they call on PR experts to control the damage. Insider identified 18 PR execs who've handled some of the biggest controversies in recent years. Brands once sought crisis PR for one-off incidents like an airplane crash, a product recall, or a scandal. Now, in a deeply polarized world grappling with labor unrest, online misinformation, and cultural conflicts, crisis communications have become an everyday need. Crisis PR has also grown to encompass risk assessment and mitigation, and clients are relying more on PR pros to advise on potential outcomes of regular events like product launches, marketing campaigns, and even executive hires.

Persons: who've Organizations: Brands

☆ 15 top boutique PR firms helping brands and execs get on late-night talk shows and make front-page news
▼ + stars: | 2023-07-26 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +1 min

Firms with 25 or fewer workers and annual revenue below $10 million form the PR industry's backbone. Insider identified 15 top boutique PR firms across categories, including finance, tech, and luxury. But smaller firms, with leaner payrolls and nimbler structures that better suit a rocky business climate, are hiring, executives told Insider. Insider identified 15 top boutique PR firms across the US, based on their clients and influence. The PR industry's professional associations do not have an official definition of "boutique" or a tally of smaller firms.

Persons: Edelman Organizations: GO PR

☆ Perspectives, ideas, community
▼ + stars: | 2023-06-21 | by ( ) www.businessinsider.com time to read: 1 min

The role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting. CMO Insider convenes case studies, research, and personal perspectives, to inspire and inform CMOs and their teams as they build and grow their brands. Most Innovative CMOs 2023Our annual list of "Most Innovative CMOs" presents 25 top marketers who are confronting the industry's most complex challenges. Credits:Series Editors : Julia Hood, Ryan JoeReporters : Lauren Johnson, Lara O'Reilly, Michael KaminerDesign and Development : Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner

Persons: Julia Hood, Ryan Joe Reporters, Lauren Johnson, Lara O'Reilly, Michael Kaminer, Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner

☆ Fernando Machado, CMO of NotCO, talks about what marketers overlook while trying to embed DEI into their campaigns
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +4 min

Fernando Machado is the CMO of NotCo, formerly of Burger King and Activision Blizzard. This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. Fernando Machado, CMO of NotCo, a plant-based food company, is known for his bold campaigns at Burger King and Activision Blizzard.His repertoire has often tackled current social issues like LGBTQ rights and representation of other minoritized groups. In an conversation with Insider, Machado explains what most marketers overlook and how they can align their DEI strategies with agency partners. At Burger King, we had agencies sign a pledge to reach certain targets [around diversity], but only because we had targets ourselves.

Persons: Fernando Machado, Burger King, Machado, you've, It's, Burger, victimize Organizations: NotCo, Activision Blizzard, Burger King, Activision Locations: Burger

☆ Marketers should use research and data to help minimize backlash to social-issue campaigns
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +3 min

Brands that take stand on social and political issues often face some sort of backlash. Insider spoke to two experts about how brands can use data and research to navigate these challenges. About half of American consumers think brands should take stands on social issues, according to a Gallup poll published in January 2023. "Marketing has all kinds of tools and techniques to understand consumers," Whitler said. Social issues are foremost on the minds of CMOs, but you have to understand what your brand means to your audience and where you have permission to talk about this stuff."

Persons: Bud Light, Kimberly Whitler, Whitler isn't, Whitler, Ewan McIntyre Organizations: University of Virginia's Darden School of Business

☆ CMOs need to embrace the future of ChatGPT and generative AI — leaders at IBM and Gartner share why
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +2 min

To stay ahead, CMOs must embrace ChatGPT and generative AI, according to one IBM executive. Most CMOs are still figuring out the use case for generative AI, Gartner's chief of research said. This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. Today's chief marketing officer will not succeed without embracing technology like ChatGPT and generative AI, according to Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM. Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM.

Persons: Jonathan Adashek, Adashek, Ewan McIntyre, McIntyre Organizations: IBM, Gartner

☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +11 min

This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."

Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany

☆ Meet 23 rising stars in public relations at top brands and agencies like CBS News and Bryson Gillette
▼ + stars: | 2023-02-27 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +1 min

Companies rely on the public relations industry for help burnishing their reputations and staying on trend. Insider identified the latest group of rising stars in PR who can craft a killer pitch, polish clients' reputations, and more. Insider has identified 23 rising stars in the PR industry who are meeting the challenge. Other rising stars are in-house, helping brands grow, managing comms teams, and working directly with CEOs. Two more rising stars are founders who left agency careers to run their own shops.

☆ 14 top ad industry recruiters who are helping companies like Albertsons and IPG find the best talent to help them get through a tough economy
▼ + stars: | 2022-12-29 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +1 min

Even as companies downsize, the demand for ad talent is still surging. As hiring power shifts back to companies, candidates need to actively sell themselves. "When the economy goes south, there is demand for certain kinds of talents," said Gary Stolkin, global CEO of The Talent Business. And talent acquisition itself keeps evolving, recruiters told Insider, with social media platforms like TikTok becoming a valuable tool for both candidates and employers. Here are 14 top industry recruiters advertisers and marketers are turning to fill roles during this uncertain period.

☆ 25 top PR hires of 2022, as companies like Activision and McDonald's grabbed executive talent to message around M&A and economic volatility
▼ + stars: | 2022-12-28 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +1 min

Public relations jobs were in hot demand as companies navigated an economic crises and M&A scrutiny. Top talent from places like the Biden administration, and the NFL became available in 2022.Insider tallied up the year's biggest executive hires in the public relations industry. The PR industry's talent wars raged on this year, agency owners and executives tell Insider, as firms push into content, production, and even management consulting. The right hires can affect business. A well-connected executive can reel in business from high-level contacts and leverage those connections on behalf of clients.

☆ These were Insider's CMOs to watch in 2022
▼ + stars: | 2022-12-23 | by ( Michael Kaminer | Lucia Moses | ) www.businessinsider.com time to read: 1 min

Massimo Baratto, chief consumer officer, Under ArmourUnder ArmourPart of Barrato's mission in this newly created role has been focusing more on direct-to-consumer channels and less on traditional retail. The company has since ramped up its use of SEO and digital promotions, including influencer relations. Baratto also helped shift the tone of Under Armour's advertising; Tom Brady and Morgan Freeman starred in a high-profile "Future GOATs" campaign encouraging young athletes to be themselves. The company is also unveiling a national program offering grants to young athletes and in-person experiences at Under Armour's Baltimore "campus." Under Armour ended 2023 by hiring ex-Marriott International president Stephanie Linnartz as CEO.

☆ Rising interest rates can't stop the surging market for ultra-lux real estate. These 13 PR power players are competing for the attention of billionaire buyers.
▼ + stars: | 2022-11-21 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +2 min

The market for ultraluxury real estate is frothy and exclusive. But swanky parties and over-the-top stunts no longer grab the attention of well-heeled buyers. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know — delivered weekly to your inbox. Uncertainty in Europe and Latin America is funneling even more wealth into US real estate in cities like New York, Miami, and Los Angeles. Insider has identified 13 of the most sought-after PR executives in luxury real estate based on research and conversations with industry insiders.

Insider released its seventh annual list of the most innovative chief marketing officers. Their approaches are shaping their companies, industries, and the culture itself. The pandemic, economic upheaval, and privacy changes have thrown new challenges companies' way. Insider's seventh annual "Most Innovative CMOs" list presents 31 people who have risen to the challenge. Read further: CMOs to Watch in 2022

☆ 4 ways to make an iconic Super Bowl campaign, according to a creative who's worked with brands like Pepsi and Cheetos
▼ + stars: | 2022-01-24 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +5 min

Goodby Silverstein & Partners' Margaret Johnson broke down what it takes to make a great Super Bowl ad. She said the best Super Bowl ads are funny, boosted everywhere, have purpose, and kept simple. Johnson listed the 2020 Cheetos Super Bowl spot starring Ashton Kutcher and Mila Kunis as a perfect example. Margaret Johnson, chief creative officer and partner, GS&P Goodby Silverstein & PartnersBut what makes a successful Super Bowl ad? She pointed to GS&P's 2020 Cheetos Super Bowl spot that starred a quarantined Ashton Kutcher and Mila Kunis, mugging to Shaggy's hit "It Wasn't Me."

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